Industry Voices

Mercedes-Benz Entry-Level Cars Miss Fuel-Saving Tech, Disappointing Buyers
The decision by Mercedes-Benz Australia not to include a 48-volt mild hybrid system in its entry-level vehicles has resulted in higher fuel consumption, triggering concerns about transparency. The absence of this system has directly impacted the fuel consumption rates in these vehicles, leading to doubts about the automaker's credibility. As a response, Mercedes-Benz is updating the fuel consumption labels for these vehicles to provide accurate information, highlighting the importance of transparent communication and meeting consumer expectations in the automotive industry's transition to eco-friendly technologies.
By Dabbie Davis
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Hyundai's Georgia 'Metaplant' EV Factory Opens Sooner Than Expected
The Hyundai Motor Group is accelerating the launch of its Georgia electric car plant, with production set to start in the fourth quarter of 2024. Recognizing Hyundai Day in Georgia on February 26, 2024, signifies the company's commitment to advancing production at its inaugural dedicated EV and battery plant in the US.
By Dabbie Davis

Apple Abandons Electric Car Project, Pivots to Generative AI
Apple terminates its decade-long electric car initiative, pivoting resources towards Generative AI development. The undisclosed project, reportedly involving two thousand employees, remains unacknowledged by Apple. Personnel from the car project are expected to join the AI division, aligning with CEO Tim Cook's emphasis on advancing AI initiatives.
By Dabbie Davis

Toyota Recalls 381,000 Tacoma Pickups Over Crash Risk from Rear Axle Parts Detachment
Toyota issues a recall affecting nearly 381,000 Tacoma trucks in the US. The recall is due to potential rear axle part detachment, increasing crash risks. Owners will receive free inspections and necessary repairs starting in late April. Meanwhile, Toyota maintains its global dominance despite recall challenges, retaining its position as the most sought-after auto brand.
By Dabbie Davis

Hyundai Relies on Sonata and Elantra Sedans for US Sales Surge
Amidst rising interest rates, Hyundai is strategically adjusting its Sonata and Elantra sedans to meet evolving consumer demands. By bolstering production and monitoring market dynamics, the carmaker aims to fortify its position and cater to the growing demand for budget-friendly options in the U.S. automotive market.
By Dabbie Davis

Cadillac Escalade Faces Recall Due to Erroneous Catalytic Converter Service Parts
The recent GM emissions recall affecting certain 2022–2023 Cadillac Escalade and Escalade ESV models has raised concerns about compliance with emissions regulations due to incorrect catalytic converter components. GM's announcement outlines the process for identifying and rectifying impacted vehicles, ensuring compliance and customer reimbursement. In parallel, despite the vehicle's limited appeal to tuning companies, aftermarket enhancements, including Larte Design's tailored package for the Cadillac Escalade-V, offer owners an opportunity to personalize their vehicles and stand out. This juxtaposition highlights the unique dynamics surrounding the Cadillac Escalade, from regulatory challenges to aftermarket customization options.
By Dabbie Davis

Ford Recalls Multiple Vehicle Models for Safety Checks, Include Over 150,000 Cars
The NHTSA has revealed three recent recalls affecting over 150,000 Ford vehicles. The first pertains to Ford Transit cars (2023-2024) due to rear axle lubrication issues. The next involves E-350 and E-450 models (2021-2022) at risk of power steering problems. Lastly, Ford Expedition and Lincoln Navigator (2018-2020) face seatbelt locking concerns.
By Dabbie Davis

Volkswagen Initiates Recall of 261,000 Cars Over Fuel Leakage, Pump Safety Concerns
Volkswagen is recalling approximately 261,000 cars in the United States due to a fuel tank problem caused by a defective suction jet pump seal. The recall covers models such as Audi A3s, Volkswagen Golfs, GTIs, Jettas, and Golf Sportwagens from 2015 to 2020. The faulty pump seal may cause fuel leakage and increase the risk of fires.
By Dabbie Davis