Industry Voices

Audi Streamlines, Bids Goodbye to Confusing Name Scheme
In a bid to simplify its vehicle lineup, Audi is phasing out the complex two-digit nomenclature introduced in 2017. This move aims to enhance clarity for customers and adapt to the rising popularity of electric cars. The current naming structure has led to confusion among buyers, prompting the automaker to rethink its approach.
By Dabbie Davis
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Lucid Motors Faces Ongoing Trademark Dispute Over Gravity SUV
Lucid Motors faces a trademark dispute as a rival electric vehicle startup, backed by Google Ventures, challenges its use of the "Gravity" moniker for its upcoming SUV. The legal battle adds to Lucid's existing hurdles in the highly competitive EV market, impacting the company's financial outlook and production estimates. The Gravity SUV's success becomes crucial amidst these challenges
By Dabbie Davis

GM Resolves 2024 Cadillac Lyriq Storage Tray Problem, Solutions Underway
GM addresses a dashboard storage tray issue in the 2024 Cadillac Lyriq with a customer satisfaction program. Dealers will replace affected trays at no cost until March 31, 2026. Previous concerns with the 2023 model have also been resolved. Car and Driver praised the Lyriq's design and battery capacity but criticized its driving dynamics.
By Dabbie Davis

250,000 Honda Passports,Insights Face Investigation for Phantom Braking Incidents
U.S. authorities are investigating potential defects in the automatic emergency braking systems of 2019-2022 Honda Passport and Insight models due to reports of unanticipated braking occurrences. The probe follows incidents of "phantom braking," with up to 250,712 cars potentially affected. Honda is cooperating with the investigation, while customers have reported related issues.
By Dabbie Davis

Kia EV9 Emerges as Champion at 2024 Women's World Car Award
The Kia EV9 has been named the Women’s Worldwide Car for 2024 by 75 female automotive journalists. It stood out among 63 competitors in the SUV class, praised for its innovative approach, versatility, and remarkable energy efficiency. Kia's $5,000 price reduction makes the EV9 more competitive in the electric SUV market, following the success of the Kia Niro.
By Dabbie Davis

Wrangler Plug-in Hybrid Fire Risk Sparks Lawsuit Against Stellantis
Stellantis faces a federal lawsuit alleging that the Jeep Wrangler 4xe was marketed with a fire risk related to its lithium-ion battery packs. The lawsuit, involving nine complainants from seven states, claims that Stellantis should have been aware of the potential defect before launching the vehicles. Stellantis disputes the allegations and has initiated recalls and repairs.
By Dabbie Davis

Ford Launches ‘Men's Only Car': Showcases Women’s Significant Role in the World of Cars
Last year, Ford launched a Men's Only Edition Ford Explorer on Women's Day, omitting essential features pioneered by women in the auto industry. For 2024, Ford used this advertisment again to high light women's contribution in the world of cars. The company puts the spotlight to female innovators during Women's History Month. Despite women's significant influence as car buyers, they held fewer management positions in the transportation sector in 2021.
By Dabbie Davis