Dodge Expands Charger Lineup to Europe as US Sales Continue to Decline

Dodge Charger's revival was expected to mark a new era for American muscle cars. We're seeing a nice electrification and modern performance engineering in this model. However, early sales data from the United States suggests a far more difficult reality for Dodge.

Both the all-electric Charger Daytona EV and the gasoline-powered Charger Sixpack have struggled to attract buyers, forcing the brand to rethink its strategy. With demand falling short of expectations, Dodge is now turning to Europe to revive momentum for the iconic nameplate.

Weak U.S. Demand For Charger Daytona EV

Dodge Expands Charger Lineup to Europe as US Sales Continue

The Dodge Charger Daytona EV was deemed the future of the lineup, but early adoption has been underwhelming.

In 2025, the electric model recorded 7,421 units sold, a figure far below expectations for a high-profile launch. The slowdown became more apparent in late 2025, when quarterly sales dropped sharply to just 346 units.

Earlier this year, the downward trend continued, with only 240 units sold in the first quarter.

Despite strong branding and performance claims, the Daytona EV has yet to convince core enthusiasts who value combustion-driven driving experiences.

Charger Sixpack Also Struggles To Gain Traction

Alongside the EV variant, the Dodge Charger Sixpack has also faced weak demand. Powered by a twin-turbocharged inline-six engine, the model was intended to serve as a bridge between classic combustion performance and modern efficiency.

However, sales figures show limited traction, with only 1,672 units sold in the first quarter of 2026.

Compared to previous-generation Charger models that regularly posted tens of thousands of units per quarter, the Sixpack's performance signals a significant drop in consumer interest.

Furthermore, the combined underperformance of both the EV and gas-powered variants places pressure on Dodge's long-term product strategy.

European Expansion As A Strategic Reset

In response to slowing domestic demand, Dodge has confirmed plans to export the Charger lineup to Europe.

According to Car and Driver, the decision includes both two-door and four-door versions of the Charger, spanning standard and high-performance trims.

European markets present a different competitive landscape, where performance sedans and coupe-style vehicles still maintain a stronger niche appeal.

Dodge hopes to reposition the Charger as a global performance contender rather than a US-centric muscle car through this move.

Distribution Network And Regulatory Challenges

To support its European expansion, Dodge has partnered with KW Automotive for import and distribution across the region.

The company will handle sales through its established dealer network, ensuring broader availability across multiple countries.

After-sales service and parts support will be managed by Iron Parts, which is expected to maintain consistency in maintenance and repair operations.

However, entering Europe also introduces regulatory complexity. The Charger lineup will likely require modifications to meet emissions standards, safety regulations, and market-specific compliance rules.

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