Ford
Ford Prioritizes Affordable EVs Despite Current Financial Challenges
Amid financial challenges, Ford persists in its pursuit of affordable electric vehicles (EVs), aiming to meet consumer demand. Despite losses in EV ventures, Ford remains dedicated to offering accessible EV models. While grappling with financial setbacks, Ford's commitment to lower-priced EVs reflects its determination to address market needs.
By Dabbie Davis
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Ford's $25,000 EV Platform Set to Revolutionize Model Development
Ford is embarking on a groundbreaking initiative to develop affordable and compact electric vehicles, per Bloomberg. The forthcoming $25,000 EV platform will underpin various models, starting with a compact crossover slated for late 2026. CFO John Lawler hints at spacious designs and multiple model options to meet diverse needs.
By Dabbie Davis
Ford Launches ‘Men's Only Car': Showcases Women’s Significant Role in the World of Cars
Last year, Ford launched a Men's Only Edition Ford Explorer on Women's Day, omitting essential features pioneered by women in the auto industry. For 2024, Ford used this advertisment again to high light women's contribution in the world of cars. The company puts the spotlight to female innovators during Women's History Month. Despite women's significant influence as car buyers, they held fewer management positions in the transportation sector in 2021.
By Dabbie Davis
Ford's February: No Ranger Sales, 34% Decrease in Broncos, Hybrid Sales Goes Up
In February, Ford's Bronco and Ranger faced challenges with a 32.4% decline in Bronco sales and no Ranger sales reported. Despite this, Ford remains optimistic, attributing the low Ranger sales to recent model shipments. Notably, the Bronco is gaining market share and has seen the highest retail sales since the UAW strike. Additionally, Ford aims to expand the Bronco's appeal beyond off-road enthusiasts. The recent premium adjustment to the Bronco's MSRP and competitive pricing compared to the Wrangler further characterize Ford's strategic positioning in the market.
By Dabbie Davis
Tesla Supercharging for EV Supports Ford Electric Vehicle Users
Ford has collaborated with Tesla to grant Ford EV owners access to Tesla's charging network in the U.S. and Canada via a Ford-provided adapter. Existing customers can obtain a complimentary adapter until June 30, after which it will cost $230. Adapters will be shipped by the end of March, with demand expected to exceed supply initially.
By Dabbie Davis
Ford Recalls Multiple Vehicle Models for Safety Checks, Include Over 150,000 Cars
The NHTSA has revealed three recent recalls affecting over 150,000 Ford vehicles. The first pertains to Ford Transit cars (2023-2024) due to rear axle lubrication issues. The next involves E-350 and E-450 models (2021-2022) at risk of power steering problems. Lastly, Ford Expedition and Lincoln Navigator (2018-2020) face seatbelt locking concerns.
By Dabbie Davis
Ford's CEO Reveals Company Contemplates New Manufacturing Locations After Latest Auto Workers Strikes
Ford's CEO Jim Farley discusses potential new manufacturing sites post-auto workers' strikes at the Wolfe Research Global Auto Conference. Ford reconsiders locations, especially for electric vehicles, after a 33% wage increase resulting from a six-week strike. Farley highlights a significant shift in Ford's union relations and manufacturing strategy.
By Dabbie Davis
Ford Weighs Dropping Automated Parallel Parking Feature in Bid to Save Millions of Dollars Annually
Ford Motor Co. contemplates ditching automated parallel parking to slash expenses. Chief Operating Officer Kumar Galhotra unveils a cost-saving strategy, targeting $2 billion in savings. Discontinuing Active Park Assist could save $60 per car, amounting to $10 million yearly. The move aims to revamp manufacturing processes and reduce reliance on semiconductor chips.
By Dabbie Davis
