Genesis Sharpens Focus on Customer Loyalty With New Strategic Refinements in Luxury Market

Genesis is focused on keeping customers intact with its new strategic refinements.

Automotive News shared Saturday that Genesis decided to entice car enthusiasts by creating a luxury dealership network.

Genesis Director of Product Planning Ash Corson said that the brand's biggest challenge was meeting new customers and making their mark in the automotive sector.

Corson added that the loyalty approach would simultaneously happen in two ways. The company aims to "deliver the right product at the right time," and at the same time, develop a "supporting infrastructure" in line with customer needs.

Genesis is also expected to develop its lineup with performance variants under the Magma sub-brand, such as the freshened 80 series cars and hybrid extras.

To enforce the automaker's expanding portfolio, the supporting infrastructure will implement home chargers, Wi-Fi hotspots and other accessible digital features in the product lineup.

Corson noted the importance of establishing loyalty with customers while the company grows its presence in the market.

Genesis is expected to roll out its first-ever electric performance GV60 Magma and the three-row GV90 soon.

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