Industry Voices
Mercedes-Benz Leads the Way with World's First X-Ray Crash Test Video
Mercedes-Benz, in collaboration with the Fraunhofer Society, achieved a historic milestone by conducting the world's first X-ray crash test video of a real car at the Ernst Mach Institute in Freiburg. This pioneering endeavor unveiled previously unseen internal deformation processes during crashes, providing invaluable insights for enhancing vehicle safety.
By Dabbie Davis
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Wrangler Plug-in Hybrid Fire Risk Sparks Lawsuit Against Stellantis
Stellantis faces a federal lawsuit alleging that the Jeep Wrangler 4xe was marketed with a fire risk related to its lithium-ion battery packs. The lawsuit, involving nine complainants from seven states, claims that Stellantis should have been aware of the potential defect before launching the vehicles. Stellantis disputes the allegations and has initiated recalls and repairs.
By Dabbie Davis
Ford Launches ‘Men's Only Car': Showcases Women’s Significant Role in the World of Cars
Last year, Ford launched a Men's Only Edition Ford Explorer on Women's Day, omitting essential features pioneered by women in the auto industry. For 2024, Ford used this advertisment again to high light women's contribution in the world of cars. The company puts the spotlight to female innovators during Women's History Month. Despite women's significant influence as car buyers, they held fewer management positions in the transportation sector in 2021.
By Dabbie Davis
Maruti Suzuki Launches 'Arena Journeys' to Empower Lady Drivers: Sold Over 9 Lakh Cars to Women
Maruti Suzuki India Limited introduces 'Arena Journeys' to honor female drivers and influencers, coinciding with International Women's Day. With over 9 lakh women choosing Maruti Suzuki Arena cars, the initiative partners with renowned women filmmakers to share inspiring stories of empowerment and mobility on Terribly Tiny Tales’ YouTube channel.
By Dabbie Davis
Toyota’s Hybrid-First Strategy Propels Impressive Profit in Current Market
Toyota's Hybrid-First Strategy has led to significant profit increases, resonating with consumers prioritizing practicality over early EV adoption. Chairman Akio Toyoda's multipathway approach challenges the dominance of battery-powered cars. Despite initial lag, Toyota is gaining recognition among EV shoppers, positioning itself as a leader in the green cars category.
By Dabbie Davis
Rivian Dives Into Electric SUV Production, Pauses Georgia Factory Construction
Rivian made significant announcements about its product expansion. However, it also decided to temporarily halt the construction of a Georgia factory, raising concerns about the company's commitment to creating high-wage jobs in the state.
By Dabbie Davis
Mercedes-Benz Denies Report of New Van Production in Charleston-Area Plant
Recent reports refuting the construction of a new midsize van at Mercedes-Benz's Charleston area plant have brought clarity. The company confirmed that the battery-powered vehicle will be produced in Vitoria, Spain, contrary to previous suggestions of U.S. production.
By Dabbie Davis
