Michael Lee

Jaguar Type 00 at SEI LESS / LO KEE
Industry Voices

Jaguar's Provocative Rebrand Sparks Major Sales Slide in Europe

Jaguar's rebrand backfires—Europe sales crash 97.5% amid EV delays, empty dealerships, and a polarizing ad campaign with no cars in sight.

By Michael Lee

President Trump Announces A Trade Agreement With The United Kingdom
Industry Voices

U.S.-UK Trade Deal Lowers Tariffs on UK Auto Imports

By Michael Lee

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