Mercedes Halts Luxury EV Platform Development, Scrapes Latest MB.EA Large Architecture

By Dabbie Davis

May 15, 2024 02:17 AM EDT

MERCEDES CAR LUXURY MODERN
(Photo : PIXABAY/VariousPhotography)

Work on the new MB.EA Large architecture by Mercedes-Benz has been reportedly discontinued. The upcoming platform, set for a 2028 release, was designated to support the next generations of the current EQE and EQS sedans and SUVs.

Mercedes Stops Luxury EV Platform

Mercedes-Benz has decided to reduce its investment in the development of its electric car platform, which signifies a fundamental shift in the company's approach. Autocar indicates that the company has stopped working on the MB.EA Large architecture. These reports come from Germany. Mercedes, on the other hand, is going to concentrate on improving the current EVA2 platform by adding electric motors and cutting-edge battery technology for the EQE and EQS models that are due soon.

Handelsblatt revealed that Mercedes has terminated the development of the MB.EA Large platform, indicating a change in the company's approach. Industry insiders credit the move to the current EQE and EQS models' dismal sales results. Autocar has contacted Mercedes for an official statement on this direction shift.

In addition to the MB.EA Medium platform, Mercedes-Benz reportedly had concrete intentions to develop multiple other platforms including the MMA, MB.AMG, and MB.VAN. The versatile MMA platform, designed to accommodate both electric and traditional powertrains, is slated to provide the foundation for the next iterations of the CLA, CLA Shooting Brake, GLA, and GLB models.

This innovative platform is expected to share its electric drivetrain setup with the MB.EA Medium platform. Scheduled for a 2025 debut as an all-electric structure, the MB.AMG platform is set to serve as the basis for a successor to the AMG GT 4-Door Coupe and a new AMG SUV model with close ties to the former.

READ MORE: GM Addresses Electric Motor Wire Issue, Recalls Certain EVs: Cadillac, Chevy with Crash Risk

Reason for Halting MB.EA Large Platform

Additionally, Autocar referenced Handelsblatt, reporting that the choice to abandon the MB.EA Large platform is a component of a wider restructuring of Mercedes-Benz's upcoming innovation endeavors. Mercedes-Benz recently revised their target to 2030 instead of 2025 in order to reach a 50% market share in electric vehicle (EV and plug-in hybrid) sales.

Additionally, the business has backed off from its original goal of selling only electric cars by 2030 "in markets where feasible conditions exist." As per a report by CarBuzz, discontinuing the MB.EA Large platform has purportedly resulted in Mercedes saving an estimated €4 billion to €6 billion (around $4.3 billion to $6.5 billion).

If the report holds true, Mercedes is now spared from the necessity of enhancing production facilities for the new platform and avoiding further investment in MB.EA Large development. This marks the most recent project linked to the EQS that Mercedes has chosen to cancel.

To better match competitors, GM has adjusted its goals for electric vehicles. The business now aims to achieve a 50% sales share of plug-in hybrid electric vehicles (PHEVs) and electric vehicles (EVs) by 2030, having retreated from its original objective of selling only electric cars in some locations by that time.

Mercedes will continue to develop the MB.EA Medium platform, which is expected to provide the basis for the C-Class and GLC electric vehicle models.

RELATED ARTICLE: 2024 Mercedes-Benz CLE Cabriolet Arrives, Redefines Luxury Open-Air Driving Experience

Real Time Analytics